Question 1

What is GEO?

Accepted Answer

GEO (Generative Engine Optimization) is the practice of structuring a website so AI systems like ChatGPT, Gemini, Perplexity, and Google's AI Overviews can retrieve, understand, and cite it when generating answers. It focuses on entity clarity, structured data, direct answers, and content formats that language models can parse reliably.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO optimizes for ranked lists of links in search results. GEO optimizes for being pulled into AI-generated answers. The two overlap heavily — clean technical foundations, authority, and structured content help both — but GEO adds emphasis on answer-ready formatting, schema markup, quotable definitions, and consistent entity signals across the web.

Question 3

What is AEO?

Accepted Answer

AEO (Answer Engine Optimization) is optimizing content to win direct-answer placements: featured snippets, People Also Ask boxes, voice assistant results, and AI Overview citations. It relies on question-based headings, concise answers placed immediately after them, FAQ schema, and scannable page structure.

Question 4

Do you build new sites and relaunch existing sites?

Accepted Answer

Both. This portfolio includes brand-new builds launched from scratch and strategic relaunches of existing websites. New builds are architected for search from day one; relaunches preserve existing equity while fixing the structural, technical, and content issues that hold visibility back.

Question 5

How quickly can a new website gain visibility?

Accepted Answer

It varies with competition, market, and content depth. Focused local sites in this portfolio began registering local-pack and keyword visibility within their first months, while broader authority builds compound over several months of publishing. We set expectations per project rather than promising a fixed timeline.

Question 6

What schema markup do you implement?

Accepted Answer

We implement the structured data types that accurately describe each business and page — typically Organization, LocalBusiness, ProfessionalService, Service, Article, Person, FAQPage, BreadcrumbList, WebSite, and WebPage. We only mark up content that actually exists on the page, keeping every site eligible for rich results without risking manual actions.

Question 7

Can you preserve rankings during a website relaunch?

Accepted Answer

Yes. Relaunches follow a preservation protocol: full URL inventory, 301 redirect mapping, content parity checks, canonical and metadata continuity, and post-launch monitoring in Search Console. Some short-term fluctuation is normal, but the process is designed to retain — and then grow — existing rankings.

Question 8

Are rankings or traffic guaranteed?

Accepted Answer

No — and you should be skeptical of anyone who guarantees them. Search results depend on competition, algorithm changes, and AI systems outside any agency's control. What we commit to is a measurable process: sound architecture, accurate structured data, answer-ready content, and transparent reporting from Analytics and Search Console.

Local SEO, AEO & GEO Case Studies