It is very obvious that as long as you’re advertising correctly and positively that you should be able to get the results that you’re looking for.
Yet, you might still be wondering which type of advertising is best for you and your business.
Marketing your local or online business is the number one way to help draw clients in and help you make a sale.
Whether you like to stick to the traditional route or you want to branch out and try out digital marketing is up to you.
Using Traditional Marketing Today
Traditional marketing methods like print advertisements and newspaper ads are still applicable today.
Although there are some pros and cons of a tradition marketing, you should always have a digital plan in the mix.
As long as you use traditional marketing correctly and efficiently, then it can still make an impact on potential customers.
A lot of business owners still use marketing techniques like radio ads over digital because it is what they’ve always known and been accustomed to.
The thing is when it comes to choosing traditional marketing vs. digital marketing on the other hand it can get a bit tricky.
In 2023, you can’t just pick one channel of marketing over the other.
Instead, finding the perfect balance to both traditional and digital is key to marketing in our day and age.
Billboard Marketing vs. Digital Ads
One form of traditional marketing that that sticks out is billboard marketing where you can market to your local audience.
That’s when you see a company trying to dominate a local area with a ton of them everywhere for anyone walking or driving by to see.
This is a great way for anyone in the area to be targeted and see the ad about a company.
Billboards can still be seen pretty much everywhere. On every major highway in every major city!
In some places, they’re even becoming digital so that it is much easier to change them when a new company buys billboard space.
This form of traditional marketing is effective because people are constantly looking up while driving.
They’re looking for places to eat and shop while looking at billboards.
On the other hand, digital ads are very similar to billboards except they can reach a wider audience.
When you purchase a digital ad on Facebook, YouTube, Instagram, or any other platform you don’t just rely on people in your general location.
Instead, you can buy ads that target people who might actually want to buy your products.
In this sense, digital marketing has a wider scope when looking to target potential customers who will make purchases.
Newspaper Advertising vs. Social Media
Newspaper advertisements are still a popular form of marketing, but it doesn’t come close to the number of people you can reach with social media marketing or search engine optimization.
Back when newspapers were the big thing you could reach a ton of people!
Of course, you could still reach quite a few people in the newspaper by including coupons or even with a large spread that is very eye-catching.
Yet, traditional advertising vs. digital advertising can’t compete when looking at the effects of social media marketing.
You can still provide coupons, sales, and let potential clients know about deals on social media just like you can in the newspaper.
Social media marketing includes the benefits of being able to communicate with current and potential clients in real-time.
If they have any questions, comments, or concerns about a purchase, product, or service, then all they need to do is send a simple message.
As a business, it should be your priority to message them back within an hour to answer that question.
Direct Mailer vs. Email Marketing
Another huge part of traditional marketing is sending out direct mail to clients right to their homes.
This was always a smart way to get a business’s product ads right into their hands so they can see them up close.
Direct mail also has the ability to send coupons so that clients will have a reason to come into the store and possibly spend more money.
One con of direct mail is that it usually gets sent out to a bunch of people in the same zip code with a lot of other flyers.
A lot of people will just assume that it is junk mail and never really sort through it, then just automatically toss it out.
Unfortunately, this means that you could spend a lot of time and money creating your direct mail and then it never really gets looked at by potential clients.
On the other hand, email marketing is a budget-friendly route but basically does the same thing.
As long as you can come up with a way to populate an email list for potential customers, then you can start sending out monthly newsletters with your products.
A great way to start generating an email list is to offer a discount code when people first come to your website.
By offering 15% off their first purchase in exchange for their email address, then you can make a sale and add another client’s email address to your list.
This way you can have more and more people added to your list to email about future promotions.
A pro about sending emails is that it is easier to look through an email than it is direct mail.
As long as you’re sending your email with a eye-catching subject line, then people will be more likely to click on it compared to just throwing away a piece of paper.
Traditional vs Digital Marketing?
Ultimately, it is up to you when deciding between traditional vs digital advertising.
You need to see how well your target audience will respond to each type of marketing strategy and then go down the route that will get you more sales in the end.
Of course, being cost-effective is the best strategy hands down!
If you’re looking to expand your digital marketing strategy, check out the rest of our blog.