What is the ideal length for an iOS app marketing video?

For App Store previews: 15-30 seconds max. For social media ads: 15-30 seconds (feed), 6-15 seconds (Stories/Reels). For YouTube pre-roll: 15 seconds (non-skippable) or 30-60 seconds (skippable).

How much does it cost to create an iOS app marketing video?

DIY with screen recording + free tools: $0-$100. Using templates: $100-$500. Professional freelancer: $1,000-$5,000. Full agency production: $5,000-$25,000+.

Do app preview videos actually increase downloads?

Yes. Apple reports that apps with preview videos have 20-30% higher conversion rates on the App Store product page. Video ads consistently outperform static image ads with 30-50% lower cost per install.

What resolution should iOS app preview videos be?

App Store requires: 1920x1080 (landscape) or 1080x1920 (portrait) for iPhone 6.7". 2048x2732 for iPad Pro 12.9". Videos must be .mp4 or .mov, H.264 codec, 30fps, and 15-30 seconds.

What tools do professionals use for app marketing videos?

Screen capture: Xcode Simulator, QuickTime. Device mockups: Rotato, AppMockup. Editing: Final Cut Pro, Adobe Premiere, CapCut. Motion graphics: After Effects, Motion. Sound: Artlist, Epidemic Sound.

Creating iOS App Marketing Videos: The Complete Guide for 2026

How to create high-converting iOS app marketing videos for the App Store, social media ads, and user acquisition campaigns. Tools, specs, production workflow, and distribution strategy.