What Is Re-Targeting in Marketing?

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Are you a business owner who still spends a considerable percentage of your advertising budget on traditional methods?

Direct mailing and billboards had their place previously. But if you want to stay competitive you’ll need to dive into digital marketing sooner rather than later. 

In fact, many businesses that run retargeting ads soon see their advertising pay for itself through increased sales and conversions.

Don’t worry if we’re starting to lose you, we’ll walk you through it. So, if you’re left wondering what is retargeting, then keep reading. We’ve got you covered when it comes to knowing how to target your advertising dollars to earn back the highest ROI possible. 

Don’t miss out on potential clients and sales by avoiding digital marketing. It might seem confusing, but with some help, we can get you up to speed on the latest marketing tools

What Is Retargeting?

It can be so demoralizing when you check your conversion stats and see all the would-be visitors who didn’t purchase. You can tell they were interested since they read three articles and clicked on your sales page. 

But they didn’t purchase. Why? There can be several reasons for this. Maybe they truly aren’t interested. 

Or maybe they were on their phone and didn’t want to purchase over mobile. They figured they would come back and buy later on their laptop, but with the multitude of everyday commitments, they forgot.

Possibly they were at their kids’ soccer game and simply killing time. They never expected to find a product they liked and wanted to purchase. But the timing just wasn’t right.

Don’t risk forever losing the sale due to circumstances out of your control. Instead, retarget them through relevant ads. 

With the correct coding on your website, you can set up very targeted ads to run through either Google Ads or social media platforms. These ads can be extremely high converting as you’re marketing towards a warm market that is already familiar with your brand.

And the best part is, it’s not that hard to learn how to increase your conversions through retargeting ads.

Start With the End in Mind

When you approach the idea of any new marketing strategy, you should always start with the end in mind. And this is just as true with retargeted marketing. 

When you start your ad campaign, first take some time to decide what you want the end goal to be. 

Do you want to simply raise awareness of your brand? Are you growing your email list in anticipation of a large launch? Or are you interested in setting up an evergreen funnel that sells a digital product automatically?

Answer these questions before you start worrying about coding or creating the beautiful graphics needed. When you are crystal clear on your goals you can later create crystal clear call to action buttons that will lead your viewers toward the correct decision.

As you’re creating your strategies for your retargeted marketing, you will start to see where the gaps are in the rest of our inbound and content marketing strategies. Are there particular blog posts that have a high bounce rate? How can they be improved? Is your sales page not converting at a level you’re happy with? Consider creating two versions and running A/B testing to help increase conversions. 

When all your marketing strategies are working together in alignment you will see your conversions soar.

How Does Retargeting Work?

So, how does it work? As mentioned above you place a pixel code on your website that drops a cookie on the browser of each visitor to your site. You’ve probably heard of Facebook ads retargeting customers with pixels. However, it’s not unique to that platform, all the major social media and search engines offer a pixel code and retargeting option.

You can put this in the header so it appears on every page and post on your website. Or you can place specific pixels on your sales page to send ever more targeted ads towards those that saw your sales page but didn’t choose to purchase. 

Retargeted marketing does work better when you segment your visitors and use specific ads for each different segment. Do you sell both men’s clothes and women’s jewelry? Create different pixels to target those who visited different sites and send them ads tailored to their shopping preferences. 

When you use your advertising dollars to focus on retargeting you will see an exponential increase in your ROI and conversions. 

Can You Outsource Your Retargeting Ad Services?

At this point, you might be thinking that retargeting is exactly what your business needs to scale your online marketing and sales. However, it might feel intimidating to jump into pixels and segments and create eye-catching ads.

If this is you, then you should consider outsourcing retargeting advertising to a digital marketing specialist. In fact, most savvy business people would encourage you to outsource over trying to learn it yourself. 

Don’t spend your valuable time learning how to create optimized social media ads. Hire a marketing agency that specializes in digital marketing and rest assured knowing that you’re in good hands. Additionally, when you outsource to an agency, you don’t have to worry about hiring and training an in-house marketing department. 

By hiring professionals to set up a successful ad campaign you will be able to focus on running your business and fulfilling all the orders that will start coming in. 

Don’t Let Digital Marketing Confuse You Any Longer

Now, you’re no longer confused about what is retargeting. So, move away from traditional marketing, and let’s work together to create a digital marketing campaign that will drive more conversions and more sales today

You may still have some further questions about it. To learn more about the details of retargeted marketing, reach out to one of our Digital Media Agencies.

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