TikTok has expanded its partnership with Shopify, adding an in-app video purchase feature

August 31, 2021
TikTok app open on iphone
TikTok Partners with Shopify

TikTok has announced an expansion of its Shopify partnership with the introduction of in-app video purchases, allowing users to purchase videos from their favorite TikTok creators without leaving the app. The new feature will be available for both iOS and Android platforms. 

The new feature was built on top of TikTok's existing store capabilities that already allow creators to sell merchandise online through a direct integration with Shopify.

This means that any content creator can start selling products through the app without having to do anything more than upload their product information and add it to their profile page.  

With this latest update, customers who see a video they like in the app can click on "buy" and complete checkout within seconds, either by using Apple Pay or a card they already have saved with Shopify.

"This is a brand new space and we want all creators to know that the opportunity for their businesses can extend beyond our online stores. We are thrilled to be working closely with TikTok," said Craig Miller, VP of Business Development at Shopify.

The full feature list includes:

- Expanded Shopify integration to allow for in-app video purchases

- Ability to add products from other Shopify stores and not just tiktok.com/shop

- A new shopping cart widget that makes it easy to browse through TikTok content while browsing TikTok's own store or another partner’s site (including Amazon, eBay, Walmart, Best Buy and more)

- Ability for creators to track their Tiktok sales on the Tiktok app versus in Shopify

The new feature will allow users to shop for products from the app by clicking on a product card or through scrolling past an advertisement

TikTok users will also have access to a new in-app Shop tab that features items curated by TikTok creators. These featured posts include photos and videos from TikTok influencers showing off specific products they love or use.

In addition, TikTok users can follow their favorite brands via this feature as well, so consumers interested in all things TikTok now have an easier way to find out about new products or deals on existing ones.

Users can click through these shop links within the app itself without needing to visit any outside websites - which is especially helpful for younger audiences who may not be quite as web savvy just yet but still want to purchase.

This new development marks another step forward for social media as a place where people can go to buy items rather than just consume them passively 

This also provides an opportunity for advertisers and brands who want more visibility on social media platforms like TikTok.

While not all brands have been eager to partner up with Facebook or Instagram due to privacy concerns, some companies are beginning to see these platforms as more viable options for business growth.

Why you need to add TikTok to your marketing mix

TikTok trends has created a new shoppable feature that lets you sell directly to your customers on the platform.

The potential for this is huge, and if it works well with Shopify's e-commerce solution, there could be dramatic changes in how online stores market themselves to their audience.

If you're looking for a TikTok marketing agency who can help make sense of all this opportunity or are interested in learning more about these benefits as they relate to your business specifically drop us a line!

We'd love to hear from you.

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