Having an online presence is a must for generating leads and boosting your company's profits. However, your website needs to be optimized in order to show up in search results that generate effective leads.
This is where SEO comes in. However, there are many different types of SEO that you can use to boost your online visibility. To learn more about the different types of SEO, keep reading.
On-page SEO is one of the most well-known SEO practices, and it involves anything you can put on your website, such as images, text, and code. This practice uses keywords, the backbone of SEO, to optimize your site to reflect relevant search terms. By doing extensive keyword research, you can use these search terms as keywords that you use on your page to boost your ranking for this topic.
Your ideal keywords will be relevant to your brand and will have a high search volume but low competition. Industry-related terms can often work as keywords as well. It can be difficult to find the right keywords for your site, but working with an SEO specialist can help.
Quality content is another incredibly important aspect of on-page SEO. Quality content plays a large role in your search ranking because search engines will want to show users your site. Search engines can tell how long visitors stay on your site.
The more relevant and helpful your content is, the longer visitors will stay on your site, and the higher your ranking. Additionally, the more keywords you include in your quality content, the better your ranking. Keep in mind that you are creating content for readers first, so make sure your content is well-written, informational, and that you place your keywords naturally for the best results.
An additional aspect of on-page SEO is your website's design and usability. Your website's appearance and navigation need to be seamless, as a site that is frustrating to navigate will confuse your website visitors, causing them to look elsewhere. When website visitors quickly exit your site, your search engine ranking can suffer.
On-page SEO works to make sure you have a professional site that is easy to navigate while also working to incorporate great content and relevant keywords that can bring quality leads to your site.
Local SEO is a tactic that is great for local businesses, such as a brick-and-mortar store or restaurant, as well as a local service such as a mechanic or doctor's office. This will help you boost your local ranking, meaning that you will be visible to those searching for your product or service in your area. It's important that your business appears in the top three spots in local listings.
Optimizing your site using the on-page SEO tactics mentioned above can boost your local listing, as can getting good reviews on search engines like Google. The more reviews your business gets, the better for your potential customers as well as your ranking. Customers trust online reviews as they create social proof, or trust behind your brand, which can encourage searchers to turn to your company over your competitors.
Having a lot of reviews shows searchers that you are an established and credible business. If you want to rank locally, you will need a Google My Business account that shows customers and Google where you are located. You want to make sure your company information is accurate and consistent across all of your online and social platforms.
It's helpful to list your website on as many search engines as possible, such as Yelp and TripAdvisor to boost your ranking. This allows you to boost your visibility and increase sales.
Mobile SEO is a necessity, as it allows your website to be visible and usable across a variety of devices. Optimizing your website for mobile allows those searching on smartphones to access your site. There are a few things you can do to optimize your website for mobile users.
If your site has pop-ups, you may need to disable them for mobile, as they will likely appear differently than on desktop and can be difficult for site visitors to exit out of which interrupts them from visiting your site. There is often an option to turn a pop-up off for the mobile version. This will allow for a more seamless user experience.
You may also want to check that your navigation bar is mobile friendly. If it's not, you should restructure your menu, especially if your navigation bar has a lot of pages. You can then build separate menus for desktop and mobile.
Page loading speed is another important aspect you will want to review when optimizing your site for mobile. Website visitors expect fast results, and will likely exit your site if your pages are taking too long to load on mobile. Test your site loading speed for both mobile and desktop to make sure things are loading quickly to increase your sales.
There are many different types of SEO, but these are some of the most widely used options that every business can use to improve their online visibility. If you're not already using SEO techniques to generate leads, consider some of these options today.
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