What's making digital companies rich?
It's that rare breed of savvy digital professionals known as the digital marketing manager.
To use an appropriate metaphor, the digital marketing manager is like a theater director. He or she maneuvers all moving parts to a bravo performance: actors, technicians, props. With the goal of the audience in mind every step of the way.
But playing the role of digital marketing manager in title alone is not enough. To become successful, they need the right digital marketing skills, education and abilities to succeed.
Here is what you need to know to become a digital marketing manager.
The U.S. national salary median for a Digital Marketing Manager is $99,000. Many professionals in this role earn six-figure salaries. Many employers want managers in this role to be certified because employees with a certification are 90% more productive than those without a certification. They need to be educated in digital technologies.
Here's what you need to know if you are thinking of making the jump to Digital Marketing Manager.
Internet marketing managers need to know the subtle nuances of Social Media advertising and marketing vehicles and platforms. They need to know the networks and their tools and how to optimize these tools to build their brand.
Here are some of the widely used social media platforms to build brands:
In addition to the platforms used, digital marketing managers need to know how to master paid social media advertising. This will enable them to create effective social media campaigns through paid content on these social media channels.
Mobile Marketing rules. Most consumers make purchases from a mobile device.
That's why internet marketing managers must know about mobile advertising and marketing strategies. This will enable them to target markets effectively and get better conversions.
Here are some of the important tools used in mobile marketing:
Digital Marketing Managers must know the ins-and-outs of data analysis to ensure search engine marketing campaigns work. They need to champion how data analytics are gathered, monitored and analyzed. And know how analytics drive profits.
Good digital managers integrate data effectively with sales and marketing goals.
They also should be able to do A/B testing in these data environments. Another important tool is data analysis which managers utilize to do their role in the most efficient manner.
Digital marketing managers need to measure and test search engine marketing. There are two facets of search engine marketing. Digital marketing managers employ two types of search marketing tactics that generate traffic to company websites: SEO and PPC.
SEO stands for search engine optimizations. PPC means pay-per-click marketing or advertising. While their goal is similar, they work in different ways.
Good search engine optimization produces organic search results. This means the aim is to enable your company website to rank on the first page of search engines. When prospects search for a product or service, your company appears at the top of the page.
Keep in mind the first four spots on Google are reserved for paid advertisements. Search engines use a variety of factors to rank company websites, including query searches, keyword usage, search volume, quality of content and other criteria.
SEO produces organic results over time.
On the other hand, PPC is paid advertising that works faster. Are you looking for instant results? Then PPC is the way to go.
Visitors see ads immediately and digital managers view the numbers reflected in their data analytics in seconds. But PPC requires high bids to get competitive placement.
While ads will be placed with high visibility, it will cost the company money to obtain that spot. However, your ad will be seen by thousands, perhaps millions of web browsers.
Digital marketing managers know how to use pay-per-click advertising to introduce squeeze pages, for new product launches.
They use PPC for seasonal promotions, event-related marketing offers, and other advertising and marketing offers and campaigns.
Email marketing is an effective way to nurture leads and drive inbound results. If you're new to the world of internet marketing, inbound means customers come to you instead of the old days of cold calling prospects on the telephone.
In the digital world, email marketing is the main tool used to move leads down the sales funnel.
A prospect will learn about a free offer and provide their email address to receive the offer. Some offers include ebooks, whitepapers, reports, and other offers.
Savvy digital marketers create personalized emails to build relationships with potential and returning customers and entice them with new products and offers.
For example, a digital marketing manager sends a content offer that a prospect requests. The manager will send them the offer with a thank you email with links and images to other offers or products on the page.
It's a new kind of sales finessing!
A savvy digital marketing manager needs to know the nuts-and-bolts of writing good content. They should know how to create strong headlines that get attention. And pair headlines with images to create a maximum effect.
The content strategy goal is to expand the audience to reach and move prospects down the sales funnel. Managers may start with offering blog posts and videos and later offer video seminars.
So how do you obtain all these skills, technologies and abilities?
One way is to enroll in a certification program. Employers are impressed by candidates who hold Digital Marketing Manager certifications.
And many companies will pay their current employees with a certification a higher salary.
Now you know how to become a digital marketing manager. You've learned some of the tools and technologies you need to master to increase your salary and venture into the exciting digital world of marketing management.
Ready to take the next step in becoming a Digital Marketing Manager? Explore our website and get started today!