QR codes have revolutionized the way we share information. With a simple scan using a smartphone, users can access a plethora of data, from websites and Wi-Fi passwords to payment platforms and more.
But did you know there are two main types of QR codes – Static and Dynamic?
Each serves its purpose and comes with its set of pros and cons.
In this article, we’ll delve into the differences between static and dynamic QR codes and help you determine which is best for your needs.
What are QR Codes?
Quick Response (QR) codes are two-dimensional barcodes. Originally developed for the automotive industry in Japan, their efficiency in storing information has led to a broad spectrum of applications.
Users simply scan the QR code with a mobile device to instantly access the stored information.
Static QR Codes: Definition and Benefits
A Static QR code, as the name suggests, has a fixed set of information. Once the code is generated, the data cannot be changed. If you want to update the information, you’ll have to create a new QR code.
Simplicity: Static QR codes are straightforward. You generate them once, and they’re good to go.
No Expiry: They do not have an expiration date, meaning they can be used indefinitely.
Cost-effective: Most QR code generators offer static QR codes for free.
Offline Use: Since the information is embedded in the code, it can be accessed even without an active internet connection.
Dynamic QR Codes: Definition and Benefits
Dynamic QR codes allow for the data they link to be changed or updated without needing to generate a new code.
This is achieved by redirecting the user through a short URL, which can then be changed to point to different content.
Easily update the linked content without changing the physical QR code. Ideal for marketing campaigns where content might need refreshing.
Get insights on the number of scans, location of scans, and even the time when the code was scanned.
Despite linking to long URLs, the QR code remains simple and easy to scan because it directs to a short URL.
Expiration Date Setting
For time-sensitive information or offers, you can set an expiration date, after which the QR code redirects to a different content or simply becomes inactive.
Enhanced User Experience
Redirect users to content based on their location, the device they’re using, or even the time of the scan.
Comparing Static vs. Dynamic QR Codes
Static QR codes are best for permanent information, like business cards or product details. Dynamic QR codes, with their flexibility and trackability, are more suited for marketing campaigns and promotions.
While most static QR codes are free, dynamic QR codes usually come at a cost, especially if you want analytics and other premium features.
Both types are durable in terms of scanability. However, if the linked content for a dynamic QR code is deleted, or if the subscription to the QR code generator expires, the QR code might become useless.
Only dynamic QR codes can be updated without changing the physical QR code.
Which Should You Choose?
Your choice between static and dynamic QR codes depends largely on your requirements:
- If you need a QR code for one-time events, or for content that won’t change, like your contact information, then a static QR code will suffice.
- If you’re looking for a QR code for marketing purposes, where you want the flexibility to change offers or track user engagement, a dynamic QR code is the way to go.
Both static and dynamic QR codes offer unique advantages. While static codes are more permanent and often free, dynamic codes offer unparalleled flexibility and valuable insights.
Assess your needs, weigh the pros and cons, and choose the QR code type that best aligns with your goals.
Remember, the primary purpose of using a QR code is to make life easier for your audience, so always prioritize their experience.