How to Advertise on TikTok in 2023

tiktok advertising

Are you promoting your business using TikTok ads?

If the answer is no, then you are already missing out on a fantastic opportunity to grow your brand and expand your research.

TikTok provides unrivaled, unique opportunities for companies large and small. It’s the new Facebook, the fresh avenue which will allow you to connect to your target audience like never before. 

In the third quarter of 2022, TikTok had over 1.7 billion monthly users and over 3 billion people downloaded the app.

It’s also used in more than 150 different countries so if you’re not already advertising on TikTok, you’re already behind but it’s not too late to catch up.

To find out what you’re missing, let’s explore some of the key benefits of advertising on TikTok that you can explore right now. 

Access And Engage A New Generation 

Facebook used to be the social media network preferred by the younger generation.

But times have changed and Facebook users have grown old.

They are no longer the main demographic for businesses any more. Indeed, one recent study found that users aged 65 years and older are the platform’s fastest-growing demographic.

For a wide range of reasons, Facebook no longer appeals to the younger generation. 

They’ve moved on to Tiktok. 21.7% of TikTok users are between 30-39 while 20.3% of users fall between 40 and 49.

Finally, the sweet spot demographic for marketing purposes of 20-29 covers more than 22% of TikTok users.

So, the platform certainly skews younger compared to some of the other popular social networks.

That’s important for marketing purposes as it’s these younger age groups who are more likely to buy your products and engage with your brand. 

TikTok also presents you with a powerful and unique form of engagement when you invest in advertisements on the platform. 

How much do TikTok Ads Cost?

Advertising on Facebook used to be cost friendly for businesses.

Several years ago these ads were cheap and provided a fantastic level of value. Not anymore.

These days, the average cost-per-click for a Facebook ad in 2022 is $0.974. In contrast, a TikTok ad can be as little as $0.19 per click and a cost of $10 per 1000 views.

That’s far more reasonable and easier to manage for a smaller business. Indeed, it’s common for a total spend of a TikTok campaign to be no more than $500.

This means that it’s a reasonable choice for every type and size of business imaginable.

You can reach the audience you want for less than you might expect. A strategy like this can deliver a solid ROI too.

Particularly, if you choose the right marketing agency

Endless Possibilities For Engagement 

There are countless ways to engage an audience by using a TikTok ad.

Creativity and inspiration thrive across the platform and it’s simple to create an ad which connects a trending video format or hashtag.

Some examples of the types of videos that are popular include:

  • Challenges
  • Offers 
  • Tutorials
  • And more

Once you hone in on the right type of content, you will see a huge level of interest from the right target audience. However, arguably, the best-performing videos involve key influencers. 

Work With Powerful Influencers To Get Your Brand Seen 

TikTok influencers are quickly becoming the next generation of celebrities.

Teenagers are more likely to be able to tell you who their favorite TikTok star is compared to their favorite movie icon.

These influencers are open, accessible and often more than ready to work in unison with the right ad strategy.

You can connect your ad to some of the content of the most popular, highly-followed influencers and creators across TikTok.

You can also choose to ensure that the ad is connected to an influencer who resonates with your specific audience. 

Stay Relevant 

To gain the best results with your business and a high ROI, you need to ensure that your ad campaign is timely and relevant.

TikTok is absolutely the way to do this.

TikTok outpaces all other media channels for discovering relevant content which relates to current issues.

When there’s a trending topic online, there will always be TikTok content related to that topic.

It’s easy to research this content and then create an ad which will generate high levels of interest. 

TikTok Works For Any Type Of Business 

People often think that TikTok is only suitable for advertising consumer products or promoting retail brands.

In reality, businesses in a wide range of industries have already seen success advertising their products and services on this platform. This includes:

  • Financial service providers 
  • Consumer services 
  • B2B companies 
  • And more 

Marketers are only scratching the service in terms of the type of promotional strategies that can be created using Tiktok.

The possibilities are endless and this is why advertising on TikTok delivers such a high level of potential.

Businesses that reach the maximum potential will find limitless options in terms of advertising as they explore a new digital frontier. 

Customers Like TikTok Ads!

Businesses often assume that customers hate ads and for the most part, this is true.

However, research suggests that users prefer ads on TikTok compared to similar variations on platforms such as YouTube, Facebook and even Instagram.

Despite this, many businesses still prefer using YouTube ad strategies.

With this disconnect, savvy business owners can get ahead of the curve and start marketing in an environment that is still relatively untapped. 

Versatile Ad Formats Ensure High Levels Of Engagement

Finally, the ad formats available on TikTok including Top-view ads, brand takeover ads, and in-feed ads, are designed to ensure that businesses achieve a high level of engagement. 

Top-view ads are virtually unmissable and will show when a user opens the platform, getting their attention immediately.

Brand takeover ads are like non-skippable ads on YouTube which provide a strong visual impact for any business.

Alternatively, in-feed ads help brands and businesses create stories and build up an identity that users can connect with.

These ads even provide users with the opportunity to like, comment, share or shoot their own videos using the same sound. 

We hope this helps you see why TikTok ads are crushing it right now and encourages you to start using them as part of your own business marketing strategy.

The potential here is incredible and it could allow you to jump ahead of the competition.



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