How Much Does It Cost To Build An App In 2023?

how much does it cost to develop a mobile app in 2023
how much does it cost to be an app in 2023

Technology has revolutionized most day-to-day activities. It has made everything easier and quicker.

Businesses have also gained major assets from technology.

App development is one of those boons that has boosts business growth.

Mobile apps are for everyone; children, students, adults, senior citizens.

There are utility apps, entertainment apps, productivity apps that help everyone to grow and get things done with one click. 

Now, when we consider app development, how can we not get insights on the cost of app development?

As app development doesn’t mean only coding. It also includes careful planning, interactive design, development and ongoing maintenance.

Every stage of app development is crucial for a successful and best-performing mobile app.

Each of these stages involve specific efforts and costs.

Factors Influencing App Development Costs

The cost of developing an app depends on several factors, including:

Complexity of Apps

The level of complexity or ease of flow in an app is known as app complexity. An app can support specific functionalities.

A complex app is required to fulfil a vision of meeting complex and immense expectations. A basic app may have simple features to assist users complete their tasks.

Apps are classified into three categories: simple, moderately complicated, and very complex.

Simple apps are less expensive since they offer just basic functionality.  A medium-complexity apps demands a more user-friendly design and functionalities. 

A highly complex application that includes AI or AR/VR requires advanced development skills and more resources. 

The cost ranges from $5,000 to $20,000. It depends on feature complexity and design. A highly complex application that incorporates AR/VR or AI can cost over $30,000.  


Android, iOS, or Hybrid; You must select a platform for developing an app. The selected platform can highly affect the overall app development cost.

Design and user interface (UI)

Users prefer an interactive UI and it is the most basic requirement of the app. Efforts in planning and creating wireframes, mockups, etc. for a soothing UI can add to the cost.

Features and functionalities

Every app has its unique features and functionalities. The number of features is directly proportional to the cost of app development.

Also, some features like user authentication, push notifications, in-app purchases, and third-party integrations can increase the overall cost of an app. 

Development team

The expertise of the development team can improve the app’s quality. However, employing an experienced team will be more expensive than recruiting an intermediate team. 

Hidden Factors Affecting App Development Costs

There are a few hidden elements that can impact app development costs:

Testing and quality assurance

Rigorous testing is essential for app development to ensure that the app operates smoothly.

Investing time and resources in thorough testing might add costs, but it prevents future problems and maintenance expenses. 

App security

Security must be a high priority in any software development process, especially when dealing with sensitive user data. However, implementing robust security measures can add to the cost.

Third-party integrations

If the app needs third-party integration with external APIs, there will be associated costs of licensing or customization.

Cost of Hiring App Developers

Hiring the right developer for app development is crucial. The cost of app developers depends on their location, experience, and skillset.


When we hire developers from regions with higher living costs, like North America and Western Europe, etc., their hourly rates will be higher.

On the other hand, hiring developers from Eastern Europe, Asia, or lower-cost regions will reduce costs and help in cost-effective app development. 

Experience and skillset 

Experience and skillset make a big difference in the quality of app development. However, developers with more experience and specialized skills will command higher rates.

Senior developers with expertise in emerging technologies like AI/ML and blockchain are in high demand. 

Freelancers vs. Agencies

It’s a fact that freelancers may charge less, but agencies will be more responsible regarding the quality and deadlines of the project.

Development agencies with a team of experts can offer a more structured approach.

They come with a team of professionals, including developers, designers, and QAs; hence, they can be pricier. 

App Maintenance Cost

app development cost

The app development process doesn’t end once the app is live. App maintenance is an ongoing requirement. Factors influencing app maintenance costs include:

Bug fixes and updates

The app requires regular updates to fix bugs and offer new features.

The cost of these updates may vary depending on the intricacy of the modifications and the frequency with which they are performed. 

Operating system updates

Operating systems like iOS and Android often release updates. Your app must remain compatible with these changes.

It may require additional development work to ensure that your app works seamlessly with the new OS.

Server and infrastructure costs

If the mobile app relies on cloud services or external servers, there will be ongoing costs for maintaining these infrastructures. 

How Do Apps Make Money?

how do apps make money

There are different ways of monetization through mobile apps:

In-app advertising 

We usually see ads that display while using an app. App owners may earn revenue based on the frequency with which their ads appear within the app.

It’s a win-win situation when the user clicks on the advertisement and is redirected to the brand. 

In-app purchases

We often come across mobile apps offering advanced features in premium versions that cost us some money.

Generally, games implement this model to allow users to buy in-game currency, items, levels, or lifelines.

Subscription models

A few apps, like streaming platforms, educational apps, news apps, etc., offer a subscription-based model.

Here, users pay a recurring fee to access premium functionalities or content. 

Freemium model

This strategy differentiates between a basic and a premium model while enhancing the user experience in a premium one.

The app offers a basic version for free and a paid version for an ad-free experience or premium content.

It is like inviting a massive user base with free versions and converting a certain percentage of users to paid ones. 

Affiliated marketing

Apps often collaborate with third-party enterprises and promote their services within the app. When users purchase via affiliated links, the app earns a commission.

Also Read What Is Influencer Marketing

How Can You Reduce Your App Development Cost?

reduce app development cost

Prioritize features

Before beginning your app development journey, do your homework. Have a clear mindset about the essential features that serve the app’s purpose.

You can gradually add more features after gathering user feedback.

Hybrid development

Consider utilizing hybrid frameworks that enable you to develop multiple platforms using a single codebase.

It saves time and reduces the cost of app development. Utilizing hybrid frameworks can eliminate development time and costs by around 20% to 30%.


Hire developers from lower-cost regions, which is known as outsourcing. It will significantly reduce your app development costs.

However, ensure you maintain clear communication of your expectations. Also, check their portfolio for quality purposes before signing the contract. 

Reusable components

Reusing the existing libraries, frameworks, and components saves effort and time. It leads to savings cost of app development.

The vibrant community of app development platforms has already developed and tested these components so utilizing them can be a good deal. 

Iterative development

User feedback is a crucial part of any software development process. If all the features of an app are launched in one go, there will be no room for upgrades and improvements.

Instead, take an iterative approach and release app versions in stages. It allows the app development team to work on the user feedback and make changes as needed. 

Open-source tools

Leveraging more open-source tools and frameworks will expedite the development process. Reducing time leads to reduced costs.


In the competitive digital world, offering the best apps is crucial for an organization.

Hence, it is essential to analyze different stages of the app development process and opt for the best one.

These all can be done if an entity or an individual understands the cost and contributes the expense on the basis of priority. 

A successful app demands careful planning before actual development starts and ongoing maintenance post-launch.

Keep user satisfaction at the top of your priorities and it will lead to an efficient app maintenance process.

There are great platforms, technologies, and resources available to bring your app idea to life.

You just need to be clear on what outcome you want and what is app success according to your business strategy. Stick around it and see your app flourishing.



Search Blog

Digital Media Resources

Table of Contents

Other Blogs

9 Cloud Security Best Practices & Tips

Cloud computing offers many benefits. Scalability, cost-effectiveness, and adaptability are only a few. However, as …

Read More

The Role of AI in Streamlining Content Production Workflows

In the early days, Artificial Intelligence has always been seen as a work of fiction …

Read More

From Pixels to Page Rank – How Development Teams Shape SEO Success

Within the dynamic field of digital marketing and online presence, search engine optimization, or SEO, …

Read More

This website uses cookies to ensure you get the best experience on our website.