Licea v. Gymshark 2021: A Deep Dive into ADA Compliance Lawsuits

gymshark ada lawsuit

GymShark ADA Compliance Lawsuit

gymshark financial teardown graphic

In recent years, the need for websites to be accessible to all, including those with disabilities, has been thrust into the legal spotlight.

A perfect example is the Licea v. Gymshark lawsuit of 2021. This case underscored the importance of adhering to ADA compliance in the online realm.

Here, we’ll take an extensive look at the lawsuit, the broader implications for businesses, and the importance of ADA compliance in the digital age.

The Background: What is the ADA?

ada compliant websites

The Americans with Disabilities Act (ADA) was passed in 1990.

It prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the general public.

Its goal is to ensure that people with disabilities have the same rights and opportunities as everyone else.

As technology advanced and websites became critical tools for businesses and institutions, ADA’s reach expanded to cover these digital platforms as well.

Licea v. Gymshark: The Catalyst

gymshark athletes

Overview of the Case

Gymshark, a UK-based fitness apparel and accessories brand, has gained immense popularity over the years, especially among the fitness community.

However, in 2021, they found themselves at the center of a lawsuit filed by a plaintiff named Licea. The contention?

Gymshark’s website was allegedly not ADA compliant, causing difficulties for users with disabilities.

The Specifics

Licea, who is visually impaired, claimed that due to Gymshark’s non-compliant website, he faced barriers when trying to shop online.

He cited multiple instances where the website was inaccessible using his screen-reading software, which is a critical tool for visually impaired users to navigate the internet.

The Wider Issue: Digital Accessibility

digital accessibility

Licea v. Gymshark wasn’t an isolated incident. Over the years, there have been increasing lawsuits targeting websites that aren’t ADA compliant.

The Rise in ADA Lawsuits:

Businesses, both large and small, have faced legal challenges over the accessibility of their websites.

This rise can be attributed to growing awareness about digital accessibility and the fact that many businesses are still unaware of, or choose to overlook, their obligations under the ADA.

In 2023 Fitness Brands such as Rep Fitness, Gym Reapers, TLF Apparel all have been hit with an ADA lawsuit as well.

You can see all the gym related lawsuits here which keep rising year after year.

Why Digital Accessibility Matters

why website accessibility matters

Ethical Obligation

At its core, making digital platforms accessible is about ensuring equal rights. It’s about inclusivity and ensuring that everyone, regardless of their physical abilities, can access the same information and services.

Legal Necessity

As seen with Licea v. Gymshark, businesses can face significant legal challenges if their websites aren’t ADA compliant.

Wider Audience

Beyond the legal and ethical implications, a more accessible website can reach a broader audience, thus potentially increasing a business’s customer base.

The Aftermath and Lessons Learned

ada targeting ecommerce brands

While the Licea v. Gymshark lawsuit was settled out of court, it served as a wake-up call for many businesses.

Gymshark’s Response:

Post-lawsuit, Gymshark took steps to improve its website’s accessibility, working on ensuring that their site was navigable with screen readers and other accessibility tools.

The brand made it a point to underline their commitment to inclusivity and ensuring a seamless experience for all users.

Broader Impacts:

The lawsuit had a ripple effect on the business community. Many companies began to scrutinize their websites, keen to ensure they met ADA standards.

Web development agencies saw a surge in requests for accessibility audits and overhauls.

How Businesses Can Ensure ADA Compliance

accessibe website compliance tool

Avoiding such lawsuits isn’t just about evading penalties. It’s about corporate responsibility and inclusivity. Here’s how businesses can ensure their websites are ADA compliant:

Regular Audits

Businesses should periodically audit their websites for accessibility. Several tools can help identify areas of non-compliance.

Involve Experts

Consider hiring experts or agencies that specialize in creating and maintaining ADA-compliant websites.

Stay Updated

The guidelines for digital accessibility can evolve. Businesses must stay updated and ensure their websites remain compliant.

Educate the Team

Ensure that your team, especially those involved in website design and content creation, understand the importance of ADA compliance.


Becoming digitally inclusive and legally compliant using EqualWeb is amazingly easy

The Licea v. Gymshark lawsuit of 2021 was more than just a legal battle. It spotlighted the urgent need for businesses to prioritize digital accessibility.

In the digital age, where websites often serve as the primary point of contact between businesses and customers, ensuring ADA compliance is not just a legal mandate but a moral and commercial imperative.

It’s time businesses recognize the value of inclusivity in the digital realm and take proactive steps to ensure no user is left behind.



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