Marketers have to create content that attracts customers.
But this isn’t the only thing they need for their content to produce results. They also have to optimize it and make sure it performs.
However, optimization can be a bit tricky even for marketing writers who have a lot of experience in the field. If you’re a beginner, it can be even harder for you.
Fortunately, there are many tools available on the internet that can help in marketing content optimization.
We are going to list down some of the best ones in this article so you know which ones to use and for what purpose. So, let’s get started.
Best content optimization tools for marketers
Grammarly is an online grammar checker. It reviews mistakes in a piece of text and fixes them if needed.
Some of the mistakes it can catch and fix are spelling, grammar, punctuation, clarity, engagement, and delivery errors.
Marketing content requires to be free of all these mistakes so its quality is up to the mark. Besides this, if a piece of marketing content has these mistakes, it looks amateurish.
Removing mistakes is part of the optimization process. So, Grammarly can be of huge help to writers who have to create effective marketing content.
They can remove and fix any issues from their content using Grammarly without having to proofread the entire text manually.
It is available to download on mobile and desktop devices. If you don’t want to download it though, you can always use its online version. Here are some of the tool’s additional features.
- Available in both paid and free versions.
- Can be integrated into MS Word and Google Docs for seamless content review.
Marketing content is required to be highly readable and should be engaging.
This helps the readers understand the content and entices them to check out the product being promoted. Increasing the readability and engagement of marketing content is part of its optimization.
Issues in readability usually occur because the marketing content has overly complex words or phrases.
This is where the Rewording Tool can help out writers. It swaps these complex words and replaces them with simpler alternatives.
Once the words are simple, the engagement of the content automatically increases.
Besides this, it is also capable of altering the sentence structure of sentences to make them as easy to understand as possible.
It offers multiple modes that can be used to attain a specific tone throughout the marketing content.
We recommend that marketers have a persuasive tone so they can get the reader to purchase the product or service even more. Now, let us mention some of its additional features.
- Offers multiple modes for different purposes.
- Allows uploading documents.
- Leverages AI to produce effective results.
Marketing content has to be totally unique and free from plagiarism. This is because plagiarism is highly discouraged in marketing and sometimes the person who markets something using plagiarized content can face legal actions.
The thing about plagiarism is that it can occur in your marketing content even if you didn’t deliberately copy anything.
It is because there is so much marketing content available on the internet and the one you created can be similar to one online.
This becomes a classic case of “Accidental Plagiarism”. To make sure this doesn’t happen to you, the Plagiarism Checker by Prepostseo can be a good tool for you.
The tool works by scanning the text given by the user and then matching it with everything that’s available on the internet.
If plagiarism is found in the text, the tool highlights it and gives its original source. To optimize the given marketing content, it also offers to make it unique.
With that being said, here are some of the additional features of the tool that we’d like to mention.
- Offers both free and paid versions to its users.
- Allows uploading documents from device storage and Google Drive.
- Multiple language support.
Marketers need to shorten their content as much as possible.
They have to do it while retaining the core message so the readers don’t have to spend much time reading and they get the meaning too.
It can sometimes be hard for writers or marketers to create marketing content that isn’t so long yet promotes something effectively.
To make things easier for yourself, you can use the Summarizing tool. It shortens the content given to it while retaining all the important information from it.
Besides this, it allows the user to choose the length of the output as per their preferences. The tool uses AI to understand the context of the given text to shorten it as much as possible.
This ensures the accuracy of the output and there are fewer chances of an error occurring. Some of the additional features of the tool are as follows.
- Allows viewing the key information in bullet points.
- Offers dedicated buttons for copying and downloading the result.
- Supports multiple languages.
- Totally free to use and requires no registration either.
- Allows uploading documents from the device.
Marketing content doesn’t have to be optimized generally but also has to be optimized for search engines (SEO).
This can improve the ranking of your content among the SERPs and increase the amount of customers in the long run.
If you’re putting out marketing content in the form of blog posts, Clearscope can be a great tool to optimize it for search engines.
What it does is it provides the user with keywords that are related to their content and even adjusts them in the content where they look and feel natural.
Besides keywords, it also offers marketing reports by showing you what your competitors are putting out. This can help in gaining insight into market trends and figuring out how you want your marketing content to be in order for it to be successful.
Users can also use it to create an outline for their marketing content if they’re struggling to come up with a good one themselves.
Clearscope also offers a content editor that can be integrated into Google Docs for seamless content editing.
However, it isn’t free to use but a demo can be requested from their team at any time. The price of its premium plan is also reasonable.
You can easily get your money’s worth out of it. Now, let us list its additional features.
- Offers users to manage their whole marketing campaign.
- Filters SEO strategies that can be good for your marketing content specifically.
- Uses Natural Language Processing (NLP) to create effective results.
These are some of the tools that content marketers can use to optimize their content.
Marketers have to optimize their content before putting it out. They might require some assistance in doing so as it can sometimes be hard and time-consuming.
For that, these are some tools that they can use. We’ve discussed which ones they are and how exactly can they help marketers optimize their content in 2024.