Are Multiple H1 Tags Bad for SEO?

multiple h1s for SEO

Can You Have Multiple H1 Tags On a Page?

Search Engine Optimization (SEO) is an evolving practice. Techniques that were deemed essential yesterday might be obsolete today.

One of the most debated topics in the world of SEO is the use of multiple H1 tags on a single webpage.

For years, many experts argued that a single H1 tag was best for SEO, but with the evolution of HTML5 and changes in search algorithms, this perspective is being challenged.

In this blog post, we’ll delve deep into the question: Are multiple H1 tags bad for SEO?

H1 Tags: What are they and why do they matter?

Before we dive into the crux of the matter, it’s essential to understand what H1 tags are and their significance in SEO.

H1 tags are typically the most prominent titles on a webpage and signify the primary subject of the content.

Traditionally, they’ve been used to highlight the main topic, helping both users and search engines understand the page’s primary purpose.

Given their prominence, search engines like Google have historically placed considerable weight on the keywords present in the H1 tag for ranking purposes.

The Traditional View: One H1 is Best

Historically, SEO experts have held the belief that webpages should only have one H1 tag. This belief was grounded in several reasons:

Clarity and Focus

One H1 tag can help maintain clarity in presenting the main topic to users and search engines. Multiple H1 tags might dilute the primary message or topic of the page.

Historical Best Practices

Earlier versions of HTML didn’t support multiple H1 tags in a semantic manner, leading to potential confusion for search engines.

Keyword Optimization

With only one H1 tag, it was easier to focus on optimizing the main keyword for the page, ensuring it gained prominence.

The Shift in Perspective: HTML5 and Modern SEO

However, as web design and SEO practices evolved, so did the understanding of using multiple H1 tags. Several factors contributed to this shift:

HTML5 Semantics

The introduction of HTML5 brought about new semantic elements like <article>, <section>, <nav>, and <aside>.

These elements allow web designers to create distinct sections on a webpage, each of which can have its own H1 tag.

This change meant that multiple H1 tags could exist on a page without confusing search engines, as each tag could be related to its specific section or element.

Google’s Evolution

John Mueller, a Webmaster Trends Analyst at Google, stated in various forums and videos that Google’s algorithms had evolved to understand multiple H1 tags on a page.

The algorithm is now more focused on the content’s relevance and quality rather than rigid structures.

User Experience

With the rise of diverse content formats, like long-form articles, FAQs, and multimedia presentations on a single page, using multiple H1 tags can enhance the user experience by providing clear headings for different sections.

So, are Multiple H1 Tags Bad for SEO?

The short answer: Not inherently.

Multiple H1 tags, when used appropriately and in the context of modern web design, are not detrimental to SEO.

In fact, they can be quite beneficial in structuring content and improving user experience.

However, like all tools and techniques in SEO, it’s the implementation that matters:

Use with Purpose

Don’t add multiple H1 tags just for the sake of it. They should make sense in the structure of your content and provide value to the user.

Avoid Keyword Stuffing

If you decide to use multiple H1 tags, ensure that you don’t over-optimize by stuffing keywords into every tag. This can be seen as spammy by search engines.

Test and Analyze

As with all SEO strategies, monitor your page’s performance. Test how changes in your H1 strategy affect your rankings and adjust accordingly.


The debate on multiple H1 tags is emblematic of the ever-evolving nature of SEO.

While once shunned, multiple H1 tags are now more accepted, especially in the context of modern web design and evolving search algorithms.

Always remember that SEO is not just about adhering to rigid rules but adapting to provide the best user experience and the most relevant content.

If multiple H1 tags serve that purpose for your content, then they are a tool worth considering.



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