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7 Things to Look For When Choosing The Best Email Marketing Services

December 19, 2020

How can you confidentially choose the best email marketing services?

A lot of emails lack personalization

When it comes to email marketing, you need personalization to connect with your subscribers. Personalization helps when it comes to making online sales. There are different strategies to create personalized emails and produce more sales in a business.

Before you jump into writing personalized emails, you should consider some of the best email marketing services. There are quite a few to choose from that can have a direct impact on how you communicate with your subscribers. 

Here are 7 essential things to look for in an email marketing service. 

1. Segmentation

One of the best features of an email service is its ability to segment a list. This is when you divide the list of people based on their interest and their behavior, what they clicked on when they received an email. 

Some email service providers should be able to seamlessly segment the list for you based on what kind of audiences you want to be created. 

If some email services don't provide this or make it difficult to figure out, it can make it rough on your business. It can be difficult to know who to send a sales email to or who's already receive a promotional email. 

2. Additional Features

When you are trying to figure out email services, you should consider the additional features. 

For example, you should consider the landing pages that are offered and what they look like. You want something that is seamless to integrate into WordPress. You also want a lot of design options so you can choose something that appeals to your market. 

Another feature you want to look out for besides landing pages are forms. These sign up forms you can add to your website or a landing page. 

You want to make sure that there are a lot of choices to choose from when it comes to design. The more options you have, the more testing you can do to see what will perform the best. 

3. Reporting

Another thing to look for in an email service is reporting and metrics. You want to see what kind of open rate and click-through rate you are getting on your emails. 

You also want access to the bounce rate, who's converting, who's unsubscribing, and how much are you are making per email.

You also want to see who is opening your emails on mobile. 

If you have an email service that doesn't provide you with these metrics, it can be difficult to know how your emails are performing. 

You want access to easy reporting that gives you insight on if you need to change your emails. 

4. Easy Autoresponders

Email marketing is about writing autoresponders whenever a customer is added to your email list. 

The thing with autoresponders is that you have to have it planned out. It's a sequence of emails already written out. 

When you are trying to select an email service provider, you should consider how easy it is to navigate and create an autoresponder. You want to make sure it's easy to understand and that you have it mapped out on whatever email service you are using.

When you have an autoresponder mapped out, it makes your business run more seamlessly. You don't have to worry about writing an email every single day because it's already planned out. 

5. Support

What's very important when you select an email service provider is making sure you have the support you need in case something happens with your emails or email list. 

You want to choose a service that provides 24/7 support and can help you solve a problem. The more support you have, the more confidence you have if something goes wrong. 

In addition, having an email service provider that gives advice on how to write better emails and landing pages can help you optimize your emails. Some email service providers send newsletters and have challenges with rewards. 

This can benefit you and your business if you want to support and advice on how to improve your email conversions. 

6. Third-Party Integration

Another thing to look for in an email service provider is how well they integrate into other kinds of software. 

You want to see how well some email services integrate into WordPress, Zapier, Facebook, and others. If the integration is not great or it's confusing, it can be frustrating. 

It can result in fewer leads and subscribers. That's why you want to make sure that you A/B Test.

7. A/B Testing

A/B testing is also important when you are looking at email service providers. A/B testing allows you to send variations of your email to different subscribers. 

This gives you an opportunity to see what performs the best with the different kinds of emails. 

You are seeing what is producing a higher click-through rate, a higher conversion, and an open rate. If you choose an email service provider that doesn't provide A/B testing it can result in fewer sales. 

A/B testing is ultimately critical to digital marketing, especially email campaigns, which is why it's important to look for it when you choose an email service provider. 

Choose the Best Email Marketing Services Carefully

Finding the best email marketing services can be difficult. A lot of them are similar when it comes to simply write emails. But if you want beautiful landing pages, A/B testing, and seamless integration with other apps, you need to choose the perfect email service provider. 

You need to find something that is going to help you produce the most leads and the most sales. 

If you want help with your digital marketing strategy, you can contact us here

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